Here is an example:
The publisher is Best Friend magazine
The intended audience is all the people who cherish friendship regardless or their age (teens and up).
The cover is appealing because it displays an old picture from 1954 and states that someone found this person who used to be their BFF and somehow lost contact with them. Most likely a touching story. Headlines and colors are set to attract the consumer. Two adjectives to describe the picture in the cover are serious but happy. The idea that is being tried to communicate is to know that BFs are forever.
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